General Insurance — Authorised Representatives

Profile of the Average GI Broker AR

ASIC Register Data · Individual ARs only · Jan 2026 snapshot
Individual Broker ARs
4,417
+ 2,626 CARs
Median Tenure
5.2 yrs
active AFS Rep Number
Single-AFSL Loyalty
65.3%
never changed AFSL
Longest Active
23 yrs
1 AR still practicing
The “Average” AR
NSW Works in New South Wales (31.4%)
Metro Based in a metro area (68.4%)
5.2yr Median active AFS Rep tenure
1 AFSL ever worked for (65.3%)
Where Are They?

ARs by State

Count of individual broker ARs
NSW
1,386
VIC
1,169
QLD
935
WA
410
SA
365
ACT
53
NT
30
TAS
23

ARs per 100,000 Population

Density by state — higher = more competitive
SA
19.19
VIC
16.52
QLD
16.49
NSW
16.13
WA
13.47
NT
11.35
ACT
10.93
TAS
3.99

Metro vs Regional

Where individual broker ARs are based
68.4% Metro (3,034) 31.6% Regional (1,331)

ARs per 100k — Metro vs Regional

Regional areas have higher AR density per capita
Metro
50.56
Regional
75.81
AFSL Loyalty & Tenure

How Many AFSLs Has an AR Worked For?

65.3% have only ever worked under one AFSL
1
2,839
2
819
3
354
4
172
5
70
6
35
7
25
8+
34

How Long Do ARs Stay with an AFSL?

Current stay length distribution
<1yr
1,687
1-2
1,340
2-3
977
3-4
635
4-5
586
5-10
1,425
10-15
565
15-20
246
20+
88

Tenure Key Stats

For those who have moved vs those who haven’t
Longest stay with one AFSL 22.6 years
Average stay for movers 4.5 years
Changed AFSL at least once 34.7%
Most AFSLs by one person 12
Record Holders
23yr
Longest active AFS Rep Number — one currently practicing AR has held an active registration for over 23 years
12
Most AFSLs by a single AR — one person has moved across 12 different licensees, compared to 2,839 who have only ever worked under one
22.6yr
Longest stay with one AFSL — the most loyal AR has stayed with the same licensee for over two decades
3.99
Tasmania: most underserved state — only ~4 ARs per 100,000 population, nearly 4x fewer than the national average